Provides producers, feedlot operators, sale yards, transporters, commodity brokers, and retailers with the opportunity to present their product and services to a targeted market.

Assisting the dairy industry provide safe, high-quality foods produced in a responsible, yet cost-effective manner. Provides programs designed to improve the quality of milk and dairy beef. These programs are implemented at the production site with the veterinarian or dairy consultant of the producer\'s choice.

Provides the dairy industry with accurate, timely and relevant information on the dairy markets online. Our focus is helping customers manage their price risk through comprehensive hedging strategies and information.

Promotes research and development activities that benefit California\'s dairy producers and processors in the consumer marketplace.

Fosters research collaborations and exchanges with industry leaders, educational institutes, research institutes. Designs and implements programs that help leaders, educators, and producers from around the world identify Wisconsin and the United States as centers of dairy excellence.

Provides information about dairy supplies, equipment, milking equipment, dairy management, design, architecture, freestall loops, livestock handling, waste management and financing.